Foodpairing Explorer

Visualising complex pairing of ingredients

Client: Form Apparatus

Year: 2012

Legal: All rights belong to the client.


Client

Form Apparatus (Giovanni Carnel & Armina Ghazaryan) brought me on board to help design the web and iPad Foodpairing Explorer app for the agency Sense of Taste.

Challenges

Design the complex food taste combinations in an interactive, visual way so that it feels informative, functional and playful to create new combinations from ingredients for food and drinks through science.

Outcomes

Designed the web and ipad app that was tailored towards chefs, bartenders, foodies and others in the food industry.

Result

The web and iPad app was well received and used by among others; the experimental chef Heston Blumenthal; and renowned chocolatier Dominique Persoone.

Services

User Experience Design
User Interface Design
Wire-framing
User flow

Team

Giovanni Carnel
Armina Ghazaryan
Mark Graham Dunn


Wireframing

Interaction flow for the search functionality

Visual Designs

Impact